Once your site has gone live, it's essential to stay informed on how your site is performing, how people are using it, and where you can improve your content or information architecture. You can use information from Google Analytics to capture a variety of data about your site. There are two ways you can do this, and both require a connection with Google Analytics:
- View your data directly in Google Analytics.
- Use the Insights dashboard to see snapshots of important data from Google Analytics.
To learn what you can do in Google Analytics, you'll need to visit the Google Analytics help center.
About the Insights Dashboard
The Insights dashboard uses data from Google Analytics and provides information about visitors' actions to help you understand how your site is performing.
The dashboard can give you information about:
- Most popular pages
- Data about different device use
- Peak traffic times in the last 48 hours
- How many visitors are currently on your site
- Underperforming searches
- Top task recommendations and trending pages
You can also use the Share button to share the Insights dashboard with stakeholders, such as managers or executives, to provide information about the site's performance.
The Insights dashboard consists of several cards that provide different information about your site. Users with the OC Site Manager or OC System Administrator roles can hide, show, or configure these cards. They can show or hide cards from users without admin permissions by selecting the eye icon in the top-right corner of each card.
You can also access the configuration settings by selecting the pen icon in the top-right corner of each card. This will allow you to change the card's name and further configure some of them. The table below details which cards can be configured.
Insights Cards
The Insights dashboard comprises the following cards, each measuring a different metric. Site managers and system admins can configure some of the cards further.
Card | Function |
Visitors on the site right now |
Use this card to show how many visitors are currently on your site. This card:
|
Visitors timeline |
You can use this card to understand usage patterns better and shift or edit content accordingly. For example, large amounts of mobile traffic to a page indicate the need for short, readable content and easily visible calls to action. This card:
|
Most popular pages |
You can use this card to get a general understanding of the content your residents are interested in and which pages they are visiting. This card:
|
Page helpfulness |
This card collates data from the page feedback form to identify pain points and improve the content on the pages that need it. This card will only gather information for content types with page feedback enabled.
|
Top Tasks vs trending pages |
Use this card to compare performance for your homepage Top Tasks and other pages on your site. You can use this information to determine whether you need to change your Top Tasks. This card:
|
Popular searches |
Use this card with other search metric cards to understand and evaluate what content residents are searching for and meet their needs. This card:
|
Search with no results |
Use this card to understand keywords that residents are searching for. This can give you information about content gaps and alternative keywords residents are searching for, which you can use to create Best Bets. This card:
|
Low performing searches |
Use this card to gather data on search results that don't result in viewed pages. You can use this data to redevelop site content or information architecture or create Best Bets to redirect site traffic. This card:
|
What Next?
Before you start using your Insights dashboard, you'll need to: